Vision
Develop world-class infrastructure to promote value addition in natural rubber through public-private investment in the sector, thereby creating a stable market for natural rubber, ensuring consistent returns to natural rubber growers, and contributing to the state's economic development.
Mission
- Promotion of Natural Rubber based industrialisation in the state of Kerala with initial focus on the Medium, Small Scale and Micro Enterprises sector.
- Develop seamless linkages with Natural Rubber growers’ groups, co-operatives, producer companies etc.
- Promote public-private partnerships and generate employment through the creation of direct and indirect job opportunities.
- Serve as an umbrella organisation providing services to Natural Rubber based and allied industries in the state.
- Act as a link between existing Natural Rubber industry promotion agencies at the state and national level and with entrepreneurs/ investors.